Over the years, we’ve bought a lot of do-it-yourself furniture. It’s become a familiar process: Open the box Look for the instructions Lay out all the pieces Try to follow the instructions Get frustrated Eat cookies The instructions read as though they were written by someone who had never seen the actual pieces. Their “step-by-step” […]
communication
Don’t Miss the “Real Thing”
I must have been distracted. So were 2500 other people. The guest speaker was great, and the sermon was stimulating. People were engaged, taking notes and listening carefully. But as I glanced around the room, I noticed that nobody was looking at the speaker. They were looking above his head – at the high-definition images […]
The World’s Quietest Book Launch
Today, I’m breaking all the rules. I’m launching my new book without fanfare. No parades, no book tours, no carefully-orchestrated campaigns. I’m ignoring the many promotions I receive about how to make your book a New York Times bestseller by following someone’s program. It’s a quiet launch, not a noisy one. And I’m doing it […]